Last edited by Zuluhn
Monday, November 9, 2020 | History

4 edition of Ads, Fads, and Consumer Culture found in the catalog.

Ads, Fads, and Consumer Culture

Advertising"s Impact on American Character and Society

by Arthur Asa Berger

  • 304 Want to read
  • 39 Currently reading

Published by Rowman & Littlefield Publishers, Inc. .
Written in English

    Subjects:
  • Advertising industry,
  • Cultural studies,
  • Media Studies,
  • Popular Culture - General,
  • Consumer Behavior - General,
  • Social Science,
  • Business / Economics / Finance,
  • United States,
  • Sociology,
  • USA,
  • Popular culture,
  • Advertising & Promotion,
  • Business & Economics / Advertising & Promotion,
  • Advertising,
  • Consumer education

  • The Physical Object
    FormatHardcover
    Number of Pages216
    ID Numbers
    Open LibraryOL7924961M
    ISBN 100742527239
    ISBN 109780742527232


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Bibliographic record and links to related information available from the Library of Congress Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

€ Ads, fads, and consumer culture: advertising's impact on American character and society. Please read Chapters "Analyzing print advertisements" and "Analyzing television commercials".